Annual reports are an important means of communication for many companies. 2014 was the first year Coffey brought the entire design process in-house after I proposed engaging a more cost-effective approach, resulting in a smooth consultation process, significantly lower production costs and a professional, high quality end product. I coordinated the design and print production process for the 2014 and 2015 Annual Report and Reviews, from conceptualising initial ideas to the supply of print-ready and electronic artwork.
The company’s operational activities, strategic direction and achievements shifts each year, requiring new design concepts to be devised to align with the renewed focus. As a designer that has an intimate understanding of the corporate brand identity and design processes, this allowed me to methodically monitor each stage of the development, ensuring that all branding guidelines were adhered to, all changes were incorporated and if there were any potential issues that they were mitigated early.
It was imperative to design a report that is not only sophisticated and attractive, but informative, readable and engaging. An entirely new headline and illustration set was developed for the 2015 report to support the publication’s message, with the bold use of colour throughout transforming simple charts and figures into compelling graphical visualisations.
The overall design process and cost saving initiative was highly commended and looked upon favourably by the company’s Board of Directors and Group Executive team.