Coffey is a professional services consultancy delivering technical excellence and innovative solutions to manage complex risk in challenging environments.
In 2012, as a response to findings from extensive client and market research, Coffey underwent a brand refresh led by Principals Brand Agency that shifted the company’s business structure from sub-brand to master-brand strategy, developed a renewed client-focused vision, and established a new visual, verbal and digital identity.
Coffey rolled out their newly refreshed branding globally in 2013 and required the services of a Graphic Designer to produce branded collateral and work closely with the Brand Manager to help lead the transition internally. Working in the Marketing and Communications team, I ensured a high level of brand integrity was maintained across the business through the creation of engaging visual communication collateral that promoted the brand to the utmost highest standard.
A significant part of this role also involved the design, production and management of internal and external multimedia assets, brand guidelines, campaign marketing collateral, templates and creation of support infographics for multi-million dollar bids.
Since the commencement of Coffey’s brand refresh early in 2013, I have helped support a global rebrand, produced high quality graphics for a number of successful multi-million dollar proposals, led the brand refresh for offshore subsidiary company MSI, and applied UX design principles to a major digital transformation project.
Branding: Principals Brand Agency
Awards: 2013 Design 100 Awards
The Coffey International global rebrand was a finalist in the 2013 Sydney Design Awards | Graphic Design – Corporate Identity and Branding
2014 Rebrand 100 Global Awards
Coffey was awarded a recognition at the 2014 Rebrand 100 Global Awards