Coffey commenced a major digital transformation project in 2015 with the intent of maximising knowledge capture, analysis and creation to lead to deeper insights and innovation. Our vision was to enable our client’s ambitions by bringing data to life and delivering a memorable experience when interacting with our brand.
The team delivered an interactive prototype that combined multiple data sources to help clients manage risk and uncover opportunities earlier.
Working in an agile environment I collaborated closely with the team’s Data Leads, Service Designer, UI Designer and UX Designer during the 70-day proof of concept phase. Using human-centred design methodologies we were able to rapidly deliver artefacts that could be tested and validated with clients.
As I have a deep understanding of Coffey’s visual identity, I helped define the overall look and feel of the solution and the different data visualisation techniques that aided in having meaningful client conversations.
Having researched data visualisation best practices, provided graphics support for the interactive prototypes and helped translate user-testing insights into actionable UI updates, I then used this knowledge and other data sources to synthesise project insights into an end-to-end customer journey map – a first for the company.