In 2015, I completed the User Experience Design (UXD) course offered by General Assembly, which has helped me to develop the following skills:
/ Understanding users’ problems through research and empathy
/ Communicating designs through deliverables like personas, sitemaps, user flows, wireframes and
/ Presenting, defending and critiquing design decisions
At the commencement of the course we had the chance to work on a project of our own choosing, so I thought this would be a great opportunity to bring an idea I had been mulling over for a little while to life.
MoorMe provides boaties with an intuitive online platform for comparing berth prices and a more efficient way to book a berth. Currently there is no solution that aggregates overnight pricing information, provides the ability to filter marinas via services / amenities or shows marina berth availability for the 350 marinas in Australia.
Throughout the project’s journey I leveraged my design thinking skills and built upon my knowledge of human centred design principles to discern the feasibility, viability and desirability of the proposed service. By applying UXD principles throughout the process I was able to identify the core problem experienced by user, conduct meaningful research, engage in meaningful two-way conversations with users, develop useful personas informed by research, and gain valuable insights into human behaviour.
MoorMe has also been recognised as one of Australia's most innovative services and ranked 39th in one of the largest innovation awards of its kind in Australia – the Anthill Magazine SMART 100 Index 2016. MoorMe also placed 12th on the SMART 100 Readers’ Choice Winners list.